Reza Shojaei/LinkedIn
Nov 23, 2025, 14:49
Reza Shojaei: What Truly Motivates Donors And What Keeps Them Coming Back?
Reza Shojaei, Chief Operating Officer at Canadian Plasma Resources, shared on LinkedIn:
“What truly motivates donors and what keeps them coming back?
Every blood and plasma organization talks about donor experience, retention, and engagement, but how well do we really understand the people behind the donations?
In this new issue of Blood and Plasma Pulse, we dive deep into the latest global research, donor surveys, and digital engagement evidence to answer questions every leader in this sector should be asking:
- Why do donors start donating, and why do they stop?
- How do motivations differ between paid and volunteer donors?
- What role do digital reminders, apps, and social media really play in retention?
- Which strategies meaningfully increase frequency and long-term loyalty?
- How can we build donor journeys that feel personal, respectful, and impactful?”
Stay updated with Hemostasis Today.
-
Oct 5, 2026, 13:09Rick Matthews: Balancing Established VTE Partnerships with Innovative Interventional Technologies
-
Oct 5, 2026, 13:01Nawsherwan Mohammad: Recognizing TTP Before the ADAMTS13 Result Arrives
-
Oct 5, 2026, 12:51Bruno Pougault: The Hidden Challenges Behind Anti Xa Testing
-
Oct 5, 2026, 12:41Syed Huzaifa Khan: Rethinking CTRP12 as a Biomarker for In Stent Restenosis
-
Oct 5, 2026, 12:29Mirvat Alasnag: Creating a Space for Women in Cardiovascular Medicine
-
Oct 5, 2026, 11:59Khaoula Mazouzi: The Potential of Haemoglobin Vesicles as an Oxygen Carrier
-
Oct 5, 2026, 11:56Muhammet Özbilen: What Does New Evidence Tell Us About IV Iron in Pregnancy?
-
Oct 5, 2026, 11:42Fonkou Steve: A Moment to Celebrate the Journey Ahead
-
Oct 5, 2026, 11:33Abeeha Faisal: Beyond the Textbooks – A Day With Children Living With Thalassemia