Reza Shojaei/LinkedIn
Nov 23, 2025, 14:49
Reza Shojaei: What Truly Motivates Donors And What Keeps Them Coming Back?
Reza Shojaei, Chief Operating Officer at Canadian Plasma Resources, shared on LinkedIn:
“What truly motivates donors and what keeps them coming back?
Every blood and plasma organization talks about donor experience, retention, and engagement, but how well do we really understand the people behind the donations?
In this new issue of Blood and Plasma Pulse, we dive deep into the latest global research, donor surveys, and digital engagement evidence to answer questions every leader in this sector should be asking:
- Why do donors start donating, and why do they stop?
- How do motivations differ between paid and volunteer donors?
- What role do digital reminders, apps, and social media really play in retention?
- Which strategies meaningfully increase frequency and long-term loyalty?
- How can we build donor journeys that feel personal, respectful, and impactful?”
Stay updated with Hemostasis Today.
-
Jan 8, 2026, 05:51Dominika Jędrzejewska Akbaş Links Sleep Deprivation, Obesity, and Stroke
-
Jan 8, 2026, 05:42Rob Maloney: A Bruise that Did Not Go Away…
-
Jan 8, 2026, 05:33Matías J Alet on Treating Early Neurological Deterioration in Lacunar Stroke
-
Jan 8, 2026, 05:11Thomas Meinel Shares The English Stroke Guidelines 2026
-
Jan 8, 2026, 05:03Hilla Ben-Pazi: We Were Pleased to Receive a Grant from the Israeli Ministry of Economy
-
Jan 8, 2026, 04:24Nikhil Agrawal Breaks Down Perioperative Anticoagulation
-
Jan 8, 2026, 03:58Louise St Germain Bannon Appointed Interim Executive Director of ISTH
-
Jan 8, 2026, 03:47Wolfgang Miesbach on Fernando Corrales-Medina’s Team’s Latest Cross-Sectional Study on Haemophilia
-
Jan 8, 2026, 03:28Rick Matthews: Powerful Perspective from Erin and the NBCA Team