Reza Shojaei/LinkedIn
Nov 23, 2025, 14:49
Reza Shojaei: What Truly Motivates Donors And What Keeps Them Coming Back?
Reza Shojaei, Chief Operating Officer at Canadian Plasma Resources, shared on LinkedIn:
“What truly motivates donors and what keeps them coming back?
Every blood and plasma organization talks about donor experience, retention, and engagement, but how well do we really understand the people behind the donations?
In this new issue of Blood and Plasma Pulse, we dive deep into the latest global research, donor surveys, and digital engagement evidence to answer questions every leader in this sector should be asking:
- Why do donors start donating, and why do they stop?
- How do motivations differ between paid and volunteer donors?
- What role do digital reminders, apps, and social media really play in retention?
- Which strategies meaningfully increase frequency and long-term loyalty?
- How can we build donor journeys that feel personal, respectful, and impactful?”
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