Tiffany Hall: HerCare – the Ultimate ‘BOGO’ in Maternal Health
Tiffany Hall, Director of cPBM Clinical Technology at hc1, shared a post on LinkedIn:
“HerCare the ultimate ‘BOGO’ in Maternal Health
In healthcare, we rarely find a ‘Buy One, Get One’ deal. But when it comes to early risk Identification in pregnancy, that’s exactly what you get.
When we identify and treat maternal risks like Anemia, Gestational Diabetes, and Hypertension early, we aren’t just improving the outcome for the mother—we are fundamentally changing the trajectory for the baby.”
Melissa Hollo, Director of Project Management at hc1 and Licensed Independent Clinical Social Worker, shared a post on LinkedIn:
“Anemia in pregnancy is common, but its impact is often underestimated.
A recent UpToDate review by Michael Auerbach, Helain Landy, and Thomas G. DeLoughery, highlights how untreated iron deficiency anemia can increase the risk of preterm birth, postpartum hemorrhage, and adverse outcomes for both mother and baby.
The challenge isn’t lack of testing, the signals often exist early in routine lab data.
The challenge is identifying those risks early enough to act.
That’s why we built HerCare: to analyze lab data, surface maternal risks earlier in pregnancy, and support clinicians with timely, guideline-informed insights.
Because improving maternal outcomes starts long before delivery.
Learn how we’re supporting earlier maternal risk detection.”

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