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Ipsita Chatterjee: Red is Not Shame, Red is Power, Red is a Woman
Ipsita Chatterjee/LinkedIn
May 29, 2026, 17:16

Ipsita Chatterjee: Red is Not Shame, Red is Power, Red is a Woman

Ipsita Chatterjee, Group Head-Innovation, Development and Brand Strategy at Lotus Herbals Pvt Ltd, Member-Board of Studies-School of Wellness at Delhi Skill and Entrepreneurship University, Head Innovation Development and Brand Strategy at SoulTree, shared a post on LinkedIn:

“Bleeding Red and Proud!

Red has always fascinated us as a society.

We worship it in sindoor, brides, roses, alta, festivals and celebration. But suddenly, when the same red belongs to a woman’s body every month, the room changes its tone.

Interesting, no?

This Menstrual Hygiene Day, I keep thinking about how women are expected to bleed with silence, hide pads like contraband, whisper about cramps and still show up smiling in meetings, kitchens, classrooms and boardrooms.

And the irony is that Ayurveda never taught us shame around menstruation. Quite the opposite. In Ayurvedic wisdom, a woman’s cycle was always seen as a natural rhythm of restoration and life force. There was care attached to it. Respect attached to it. Awareness attached to it.

Somewhere along the way, society became more uncomfortable with women’s biology than ancient sciences ever were.

Maybe the problem was never menstruation.

Maybe the problem was the conditioning around women themselves.

Menstrual hygiene is not just about sanitary products and blue liquids in advertisements. It is about dignity. Access. Comfort. Conversations. The freedom to not feel ‘less than’ because your body is doing exactly what nature designed it to do.

And honestly?

A woman who bleeds every month and still carries ambition, tenderness, pressure, deadlines, emotions, families and entire ecosystems on her back is anything but weak.

So here’s to bleeding red without shame.

Without apology.

Without shrinking.

Because red was never the colour of impurity.

It has always been the colour of power.”

Ipsita Chatterjee

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