Lindsay Davison: Putting Childhood Anemia in the Spotlight with IronUp and Danone
Lindsay Davison, Global Marketing Director at Danone Early Life Nutrition, shared a post on LinkedIn:
“From merely a dream, to the global stage.
This week, I’ve had the privilege of participating in the Paris Peace Forum, where Danone and IronUp!
Took to the stage to shine a light on the burden of iron deficiency anemia on children’s health and development.
An estimated 4 in 10 children globally have anemia, with potentially long-lasting consequences for their health and development.
And yet, so much of it is preventable.
To see politicians, NGOs, institutions and businesses come together to put children’s health firmly in the spotlight was a special moment.
Pretty far from my normal day-to-day reality, and one I feel incredibly privileged to have been part of.
From conversations with potential partners, to IronUp!
Checker screening demos, to bringing a little extra energy and attention to the cause with Didier Drogba (yes that one!), it was a week I’ll never forget.
And personally, it was also a moment to pause and reflect on just how far we’ve come.
Two years ago, IronUp! was little more than an ambitious idea: could we help make an invisible problem visible, and in doing so make prevention more possible?
There is still so much more to do, but I couldn’t be prouder of how far we’ve come, or more excited about where we can take it next.
Many thanks to the entire team for making it happen, but especially my partners in crime Agathe Foussat, Cyrielle Desbrosse, Jeanne Bottin, Chloé MARTIN.
Thanks to Gavin Armstrong for representing the platform so well!
Thanks for the dream team for making it happen.”

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