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September, 2026
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Cindy Neunert: The Future of Personalized ITP Care
Sep 25, 2026, 16:56

Cindy Neunert: The Future of Personalized ITP Care

Cindy Neunert, Associate Professor at Columbia Univeristy Irving Medical Center, shared ITP Australia and New Zealand’s post on LinkedIn:

”This week is Global ITP Awareness Week.

ITP affects individuals in different ways, and no two patients will have the same disease experience.

I was fortunate enough last week to join many others committed to ITP to discuss personalized medicine for ITP.

On the largest scale, personalized medicine represents providing whole-person health that is individualized and tailored to each patient’s lived experience.

On the smallest scale, it means developing novel and targeted therapies based on a patient’s individual pathophysiology and genetics.

I am excited to continue working toward personalized medicine for ITP alongside so many outstanding colleagues and patient advocates. Collectively, we can continue to move toward care that truly recognizes and responds to the individual patient.”

ITP Australia and New Zealand shared a post on LinkedIn:

”Why Awareness Matters

For people living with ITP, awareness goes beyond simply knowing the name of a disease.

Awareness drives understanding.

Understanding creates support. And support can help improve the lives of people living with ITP.

Because ITP is a rare disease, many people have never heard of it until they or someone they know receives a diagnosis.

This can contribute to feelings of uncertainty and isolation.

Awareness helps connect people with information, resources, and community support.

During ITP Awareness Week, we invite you to help raise awareness, start conversations, and support the ITP community.”

Proceed to the video attached to the post.

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