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Kingsley Wheaton: Sweden is on the Brink of Becoming the World’s 1st Smoke-Free Country
Kingsley Wheaton/LinkedIn
Dec 16, 2025, 11:30

Kingsley Wheaton: Sweden is on the Brink of Becoming the World’s 1st Smoke-Free Country

Kingsley Wheaton, Chief Corporate Officer at BAT, shared on LinkedIn:

”Sweden is on the brink of becoming the world’s first smoke-free country.

Their journey offers a profound lesson: progress comes not from prohibition, but from embracing tobacco harm reduction.

In this episode of The Smokeless Word, I travel to Sweden to sit down with Nike Örbrink, Group Leader for the Christian Democrats in Stockholm City Hall.

Together, we explore how Sweden’s approach could shape the future of European regulation, the cultural significance of snus, and the realities of navigating modern politics.

For policymakers and anyone passionate about public health, this is a conversation worth your time.

Watch the full episode here.

Or listen to The Smokeless Word wherever you get your podcasts.”

Kingsley Wheaton: Sweden is on the Brink of Becoming the World’s 1st Smoke-Free Country

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