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Theresa Neil: The Menstrual Health Market Map is Ready

Theresa Neil/LinkedIn

Dec 8, 2025, 06:50

Theresa Neil: The Menstrual Health Market Map is Ready

Theresa Neil, Founder and CEO Femovate, shared a post on LinkedIn:

“The Menstrual Health Market Map is ready

Over 100 million women track their cycles on apps. They log menstrual patterns, pain levels, mood shifts, sleep, energy, and every symptom that gets brushed off in the exam room.

And still, most of that data hasn’t made its way into clinical care. It sits in silos. It doesn’t trigger screening. It doesn’t support early diagnosis. A woman can walk in with three years of documented pain and her doctor will scroll a few screenshots and say, “Periods can be rough.”

We also have real economic costs. In the Netherlands alone, menstrual symptoms cost an estimated 1.9 billion euros each year. Most of that is presenteeism, not absence. Women keep working through pain because they’re told it’s normal.

But…Cycle tracking has hit a ceiling. The category is saturated. The opportunity has shifted. It’s not in another period tracker. It’s in the infrastructure that connects awareness to actual care.

How do we turn years of symptom tracking into early diagnosis? How do we connect tracking to screening and evidence based treatment? How do we move from self knowledge to real care pathways?

That is where the next wave of innovation will happen.

Explore the full report.”

Theresa Neil: The Menstrual Health Market Map is Ready