Torben Boelk: Bringing Plasma Donation to the Heart of Leipzig
Torben Boelk, Head of Marketing Europe at CSL, shared a post on LinkedIn:
”Yesterday, we opened our new CSL Plasma Center in Leipzig – located in the ‘Höfe am Brühl’, one of the city’s most frequented and visible locations in the heart of Leipzig
The first days have already shown very encouraging results: all appointment slots for first-time donors in the coming days are fully booked
A strong signal for both the location and the awareness we were able to create ahead of the opening.
What made this launch particularly exciting from a marketing perspective was the strong combination of high-impact Out-of-Home visibility across the city and targeted digital activation
Creating broad awareness through OOH while simultaneously driving engagement and conversion via digital channels proved to be a very effective mix to build momentum quickly
Our campaign presence throughout Leipzig helped ensure strong visibility at multiple touchpoints and brought plasma donation into everyday conversations across the city.
At the same time, digital channels enabled us to amplify reach, engage audiences directly and translate awareness into concrete appointments
Plasma donation is far more than a medical topic – it is about giving hope and improving the lives of patients who depend on plasma-derived therapies every single day.
Seeing such strong engagement and willingness to donate right from the start is incredibly motivating and highlights how much awareness and education around plasma donation truly matter
A huge thank you to my team and all involved colleagues for their outstanding commitment and collaboration in making this launch so successful.”
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