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Health Policy Advocacy: Moving Mountains from Reports to Real Change

Anna Dé/LinkedIn

Sep 15, 2025, 11:19

Health Policy Advocacy: Moving Mountains from Reports to Real Change

Anna Dé, Founder and Senior Health Policy Advisor at Anna Dé Healthcare Policy Consultancy, shared a post on LinkedIn:

“It’s the elephant in the room.

Across health policy, patient advocacy and communications – we all know the pattern:

Beautiful reports.
Slick campaigns.
But too often, calls to action are vague, performative or overloaded.

This means:

No policy shift.
No budget change.
No real impact.

We keep producing materials that look good…but go nowhere.

And until now, no one was really talking about it.

So we did something about it.

Michael George and I created the Moving Mountains Framework – a practical, human-centred approach to health policy and advocacy that actually creates change.

Momentum
Community
Pressure

That’s what moves systems – not a lonely PDF….

In this new piece, we break down the 5 steps behind the framework and how to move from publishing reports… to transforming lives.

Read the article here.

How many of us have worked on reports that looked great – but didn’t lead to change? Why does it keep happening?

Drop an elephant in the comments if this resonates.
Time to name it and move it.

Let’s stop collecting dust and start moving mountains.
— Anna Dé and Michael George”

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Health Policy Advocacy: Moving Mountains from Reports to Real Change