When Stories Save Lives: Reza Shojaei Shares Blood and Plasma Pulse Newest Issue
Reza Shojaei, Chief Operating Officer at Canadian Plasma Resources, shared on LinkedIn:
”When Stories Save Lives
Behind every litre of plasma is a story of the donor who gives, the team who collects, and the patient who survives.
Yet in many blood and plasma organizations, those stories remain untold.
In this issue of Blood and Plasma Pulse, we explore how storytelling can transform donor engagement, increase repeat-donor rates by up to 25%, and turn one-time contributors into lifelong advocates.
From digital storytelling ecosystems and donor-spotlight campaigns to the psychology of the “warm-glow effect”, this edition dives into how emotion-driven narratives can move the needle on retention and why operational leaders should treat storytelling as a strategic performance metric, not a “soft” communication tool.
If your centre hasn’t yet built a structured donor-story program, this article might change your mind.”
Read the full poste here.
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