Kevin L. Brown/LinkedIn
Nov 14, 2025, 03:12
Kevin Brown: Stop Chasing the Wrong Type of Donor
Kevin Brown, Founding Partner and CEO of MIGHTY ALLY, posted on LinkedIn:
”Stop chasing the wrong type of donor.
It’s impossible to maintain them all.
Instead, get to know your five options in this infographic.
Each category has its donor motivations, advantages and constraints for you, plus capabilities you need internally to attract and retain those funders. That’s why most big nonprofits focus their fundraising on one or two types.
Click full screen to download the PDF.
Then repost to help a leader in need.
Right donors, right fit.
Rocket fuel for your brand.”
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